MARKETING | MEDIA | E-COMMERCE | RETAIL-BUYING | EDITOR IN CHIEF | BOARD DIRECTOR | CONSULTANT
About
Felicia Gopi is a bold and creative brand leader with over a decade of experience building impactful beauty and lifestyle brands. At Three Ships Beauty, she drives campaigns that connect and grow consumer love, drawing from a career that includes partnerships with Disney, Warner Brothers, and RBC, plus groundbreaking work at Hudson’s Bay with Estée Lauder and Chanel. She also founded Story, a globally recognized Indo-Caribbean media platform that turned bold storytelling into a sustainable non-profit revenue source.
As an independent marketing consultant, workshop moderator, and panel presenter, she shares her expertise at conferences like The Fashion Law Africa Summit in partnership with Shopify. Felicia is on a mission to make brands bolder, brighter, and better.
Three Ships Beauty x Disney Canada’s Moana 2
Felicia partnered with Disney Canada to bring the magic of Moana 2 to life through an immersive 360° integrated marketing campaign. From social media buzz to exclusive in-person events, she crafted a campaign that connected fans with the movie and Three Ships Beauty’s all-natural skincare essentials.
Felicia led the creative process, copywriting, and cross-functional marketing strategy, overseeing every detail from PR coordination to the show-stopping live shopping event. Her strategic vision brought together storytelling and brand synergy, celebrating self-care and adventure with a limited-edition gift set inspired by Moana 2.
To honor the movie’s theme of respect for our oceans, the campaign featured an exclusive skincare set showcasing Three Ships Beauty’s best sellers, thoughtfully curated to align with the spirit of Moana 2. In line with this theme, Three Ships also made a charitable contribution to 4Ocean, reinforcing a commitment to environmental sustainability.
The journey kicked off with a private screening, complete with a photo booth, friends, and family. Felicia loved bringing this experience to life and sharing the magic of Moana 2 with the Three Ships community!
Partners include: Disney Canada & All My Friends PR Agency
Three Ships Beauty: Brand Sharpening
Felicia led the complete brand refresh of Three Ships Beauty, repositioning the company as a leader in the natural skincare industry. Partnering with Front Row Agency, she oversaw every creative element, from packaging and web design to full copy, new brand guidelines, and innovative social media and influencer strategies.
The goal was to unify consumers and stakeholders under one mission: Navigate Natural with Confidence. This comprehensive brand sharpening elevated Three Ships Beauty’s identity and challenged industry norms by giving new meaning to the word “natural.”
Through strategic messaging and bold creative direction, and with Felicia's leadership, the entire team seamlessly executed a cross-functional process that strengthened brand advocacy and set Three Ships Beauty apart as a pioneer in transparent, plant-based skincare.
Partners include: Front Row Agency & All My Friends PR Agency
Inkbox x Travis Barker
Felicia led the strategic planning and creative execution of Inkbox’s high-profile partnership with Travis Barker, bringing his iconic style to life through a temporary tattoo collection. In collaboration with Walmart, she guided a cross-functional team to flawlessly launch the collection across all integrated channels, securing celebrity endorsements and impactful PR coverage.
By mobilizing her marketing team with clear briefs, timelines, and deliverables, Felicia ensured seamless coordination and high-impact results. This partnership not only amplified Inkbox’s brand presence but also connected fans with Travis Barker’s signature aesthetic in an innovative, authentic way.
Story x The Indo-Caribbean Canadian Association
Felicia founded Story to amplify the voices of the Indo-Caribbean community, breaking through the Caribbean media space to mainstream platforms and elevating cultural narratives to new heights. As Creative Director and Editor-in-Chief, she led the vision, creative direction, and content strategy that brought Story to life, building a vibrant publication with over 500 subscribers and 3.8K social media followers.
In 2023, Story made history with impactful interviews, including Grammy Award-winner Shaggy, KES, and Brian Benni of NBC Universal/Bravo. These milestone moments solidified Story as a pioneering voice, connecting generations and celebrating Indo-Caribbean identity on a global stage.
Beyond storytelling, Felicia is committed to community impact. As a Board Director of the Indo-Caribbean Canadian Association, she strategically built a sustainable revenue stream to fund initiatives that uplift her community. With every story told, Story bridges cultural gaps, challenges stereotypes, and celebrates the vibrant spirit of the Indo-Caribbean experience.
Request access to watch as Felicia and co-creator Simon Lysnes interview Canada's first Drag Superstar: Priyanka.
Priyanka opened up to us for Pride Month to talk about everything from Canada's Drag Race to family dynamics and intersectionality within the LGBTQIA+ and BIPOC communities.
To request access please email: feliciagopi@gmail.com
To request access please email: feliciagopi@gmail.com
To request access please email: feliciagopi@gmail.com
Created for Toronto Metropolitan University